1. I like how Eleanor has mentioned the usage of cutaways in her evaluation question 1, which is photographic evidence of innovation; she brilliantly compares cutaways in two documentaries: 'Oh You Pretty Things' and her extract 'Fashionably Late'. This explains how she links youth culture in her extract to that of other documentaries, effectively establishing the 'retro' sense of fashion. However, as Eleanor challenges the traditional conventions of old archival footage, she has decided to use contemporary footage in her product.
2. The newspaper advert - Bleach's primary ancillary product. The font is eclectic and matches up with the conventions intended for the stylish aesthetic of 'Fashionably Late'. In her words, it is also 'eye-catching'; similarly, the house style chosen represents that of Channel 4, which is innovative given the purpose of the documentary (to be aired on TV - Channel 4 is a perfectly acceptable channel to air a fashion documentary on). The vibrant colours and composite images arranged in the newspaper advert makes it stand out a lot in front of television audiences. Finally, the vintage looking clothes selection closely matches with the intended genre: retrospect clothing.
3. Ellie chose to interview a manager, Linda, at a local charity shop. Filming the interview was key as it demonstrates a higher sense of authority and creativity while being broad in ideas. I like how she has used iMovie multiple times in the composition of footage as she is clearly taking into mind how various ideas from related products can lead to her final documentary extract of 'Fashionably Late'.
Comments by Josh.
Date: Thursday 8th September 2016
Time: 11:53.
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