PRODUCTION: Summary of codes and conventions for my music video and eventual song discovery

• First of all, the preferred genre of music I chose to research was indie rock music, a subsidiary of the largely-expansive rock music sector. To make sure I stuck to this genre, I made sure I included many artists from the same genre (even if that means including artists from other sub-genres of rock). For example Jamie T, who I have researched into by analysing the latest vinyl digipak released: "Trick" (2 September 2016); he is identified as belonging to the indie rock/British hip-hop/alternative rock genre despite being a singer-songwriter. I have recently researched the Courteeners, who are classified as 'indie rock'; The Hunna, who fall under the genre(s) of alternative/indie rock, and Sundara Karma ("Sundara" = Sanskrit meaning 'beautiful'), a Reading four-piece indie rock band.
• The codes and conventions typically used in their music videos would be my inspiration for producing my music video. They are part of the springboard for choosing my preferred musical artist to feature:

Lymington (renamed Robin Ridge*) for copyright reasons

*subject to change.

Members [from left to right]: Jake Stobbart, Sean Gill, Elliot Rose, Leo McDonald, Freddy Smith (James Aris not pictured in the band portrait)

Once I had researched into my initial genre of music, I looked at music videos of the same genre on YouTube. This gave me an idea of what codes and conventions to include in my own, for example: 

• The band name as the masthead showing up in bold (as seen in Sundara Karma's music videos for "A Young Understanding" and "Vivienne"). See below:

Band name and song title both flash in black and white on the screen in the respective music videos. This brings attention to the audience as they are in the same font, clearly following the codes and conventions of Sundara Karma's brand image.  This bold font is prominently featured in their music videos and the cover for their forthcoming debut album "Youth is Only Ever Fun in Retrospect", helping to sell the band to their target audience better.

• Album cover below:

Furthermore, Sundara Karma include a sun symbol alongside their ancillary products. Said symbol has appeared in their single cover for "Flame":

There it is again on the front cover. This helps to sell their brand image as it is a recurring motif across their released ancillary products.

• This gave me the idea to include a recurring trademark symbol for my chosen band. With its use, teenage indie rockers will recognise the motif in each one of my ancillary products. "Audience appeal"
• I will use the same font for each of the ancillary products I will create in order to maintain brand image. Audiences would recognise the symbol regularly throughout the ancillary products.