PROGRESS: Final digipak/jewel case images

Front cover featuring all six members of Lymington

Displayed here is the album artwork of Lymington's debut album, "Vodka and Cherryade". All six band members are displayed in the centre, which is an album artwork convention. The cherry motif is shown as "graffiti" on the sky blue wall - using this technique, it blends well in the background, confirming brand identity.

Each typography element contains a drop shadow, which makes both masthead and album title stand out better from the background. There is a single straight line in the band name, which is a normal convention for indie/alternative rock bands, as the occasional line appears in their logos.

Examples include: Muse; Foals; Violent Soho (on "We Don't Belong Here" only); Young Guns ("Echoes" only)

Back cover dimensions: 15.1 x 11.6 cm

Back cover is slightly enlarged to fit the dimensions of the jewel case/digipak. Cherry motif occasionally pops up in subtle places such as the spines and the guitar displayed with the drumkit. This establishes evidence of brand identity within the album.

There are many codes and conventions clearly evident within the back cover. These are:

• The tracklisting in a bold font and white colour making it stand out.
• Barcode - added to make product look professional.
• Record labels: End of the Trail Records, under exclusive license to Rough Trade Distribution.
• Production number
• Website(s)
• Copyright blurb at the bottom. It is shown that the product looks professional since it is "made in the EU" and "unauthorised copying" of the work is prohibited.
• Album title and band name on both spines

White font is carried on in the back cover to maintain the in-house style, complemented by the blue colour scheme on both spines.

(from left to right:) Jake Stobbart (guitar); Freddy Smith (vocals); James Aris (guitar); Sean Gill (drums)

Most surprisingly, the inner cover features four out of six Lymington members posed against a brick wall with a pink banner entitled "#Southend ON STAGE" (original image cropped to fit dimensions of digipak inner cover). Touring members Elliot and Leo are not present in the shot since they support Lymington throughout their live gigs and did not attend the photoshoot.

This shot featuring the pink wall was chosen as I wanted to display a variety of images throughout my ancillary product. In addition, the same cherry motif is present blended in the background, clearly following brand identity.

Cherry motif.

For this inside right cover behind the CD, I have decided to follow more simplistic territory by displaying Lymington's iconic cherry symbol, but enlarged. Using Photoshop's marquee tool, a 3D effect was created, further adding creative depth to the visuals. This is unusual for indie bands aiming to rise to local fame.

Patent and copyright text is elliptical around the label - all rights reserved; production number is shown but it is upside down.

Again, the same blue colour scheme was used for the CD label. This time, there are two of the same cherry motifs on both sides. I added elliptical copyright text around the edge of the disc lining to conform to normal codes and conventions of the label, along with Lymington's record labels, band name and album title. Both masthead and album title have a drop shadow on it and are both in the same typography font to stick to its house style.